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The internet has become a social place: more and more people are creating online profile pages in the form of Facebook, LinkedIn and MySpace which means more individuals than ever are hungry to create a conversation. Does your website encourage this right now? If the answer is no, here are three quick ways to make your site more interactive:

Quick way number one – Allow comments on your content

People like the conversational aspects of commenting on your content, and it can really add value to your content and provide useful insights into what people actually think about your content, products or media. My favourite comments system is Disqus which allows users to sign in using a variety of social networks, including Facebook , Twitter and their own login system.

How to install:

  1. Go to http://disqus.com/admin/register/ and enter your site details
  2. Select the various setup options that apply to your site. I recommend you click ‘Click here to get one’ next to the Facebook connect section. Disqus automatically creates a Facebook application for you that is used to sign users in to comment using their Facebook profile! Nifty.
  3. Click ‘Continue’, then ‘Universal Code’ at the bottom of the screen. This will give you a personalised piece of Javascript that you can paste in your code to show a comment box.
  4. Copy the ‘Embed code’ to your clipboard and paste it where you’d like the comments to be shown. Once you’ve done this, change the line below to reflect the shortname you chose.
  5. var disqus_shortname = ‘example’;
  6. You can then manage your comments and moderation tasks through the Disqus dashboard

Quick way number two – Add a Facebook like button

“Liking” of content has become a great way to propagate your brand through Facebook. People can “like” a certain page, and it adds a line to their profile indicating what they ‘liked’ and provides a link to the content.

How to install:

  1. Go to http://developers.facebook.com/docs/reference/plugins/like
  2. Enter the URL you’d want the button to appear on.
  3. Change the settings of the plugin to reflect what you’d like
  4. Copy the code and paste it where you’d like the button to appear
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