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The IT recruitment market is intensely competitive and providers have to work extremely hard, with unprecedented levels of service, to stand out from the crowd. With digital being the default, for clients and applicants alike, an easy to use, well designed website that’s fit for purpose, responsive to screen sizes (mobile and tablets) and presents multimedia content is fast becoming the norm for any recruitment business.

Southern Lights takes the lead

One innovative Bristol-based recruitment and selection consultancy has taken the lead with such an approach. Southern Lights, a team of passionate and highly experienced consultants, have assumed super hero personas and are on a mission to serve the industry! Since setting up in 2009 over 60,000 candidates have chosen to register their details with Southern Lights. Their dedicated team works around the clock and delivers excellent results to the people they work with.


Their bold new website, which Nudge part-developed, compliments their strategy and makes them stand out from the busy crowd.


Being on a ‘mission to serve, combining IT recruitment superpowers’ the site features a striking creative design and easy to use intuitive functionality. The navigation is clean and concise delivering a job search that is designed with the user in mind - making it quick and easy to perform a search, browse results or take the next step.


In an industry where it’s all about the people a quick click to ‘Us’ gives the visitor an opportunity to meet the superheroes themselves. Profiles of each of the Southern Lights team are presented in a light-hearted and personable way allowing the user to email or connect on LinkedIn with their superhero of choice with one click.


Jason Wilkes, Director here at Nudge said “It was great to work so closely with the team at Southern Lights and help them take their online presence to a new level. The new site will help them continue to attract the best candidates in the market and help their clients reduce recruitment spends."


Our Nudge team of design and technical experts enhanced the job search functionality, improved the Drupal open source content management system and made the site fully responsive, so that it’s easily accessible on mobiles and tablets.


Martin McKay, Director at Southern Lights said “We have created a refreshing change to the standard corporate recruitment sites which people view on a daily basis, they are normally quite boring and complicated to navigate. Our site is colourful, creative and simple to use. This site also reflects our culture, which is not the typical target driven, money hungry sales environment that gives recruitment a bad name. We are flexible, fun and concentrate on long-lasting relationships and superior service. This is what we hope will come across through our website.”


With technology sector jobs having grown by a quarter since 2010, that’s three times as fast as the overall UK employment market, and there now apparently being at least one million tech jobs in the UK, the outlook is looking pretty good.


The recruitment and selection market doesn’t look like it’s going to cool off anytime soon and the ‘superheroes’ at Southern Lights, with their colourful new website, are well placed to capitalise on the future developments.


Want to take your website or app to a new level? Why not drop us a line or give us a call?



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